Jake from state farm net worth, is a character who has evolved from a simple, humorous commercial figure into a cultural icon. He symbolizes successful advertising, intertwining with pop culture. This article delves into the financial journey behind the character, exploring net worth and the impact of both the original and current Jake. Ever wondered how much Jake from State Farm is worth today? The friendly, khaki-wearing insurance guy, famous for asking, “Uh, khakis?”, has become one of the most recognizable faces in advertising. Beyond the humor, his story reveals a fascinating transformation from a serious earning potential to a household name, now embodied by Kevin Miles, replacing the original Jake, skyrocketing to fame since 2020.
Jake from State Farm Net Worth
The net worth of Jake as a character is directly quantifiable in terms of popularity and influence, though the fictional entity merges with social media and commercial impact. Officially, the character’s net worth is estimated at $2 million, factoring in financial success, actor compensation, and the commercial’s influence. As of 2025, Kevin Miles, the current Jake, is estimated to have a net worth of $5 million, including earnings from his acting career, brand sponsorships, and steady income from State Farm commercials. Recent estimates place Miles’ net worth around $8 million, a figure combining his contract, acting roles, brand deals, and investments in real estate. The rise from $2–5 million in 2023–2024 to $8 million reflects a steady financial trajectory, highlighting income streams, commercial success, and industry standards for actors.
| Biography Point | Jake from State Farm Details | Short Explanation |
| Full Name | Kevin Miles, current Jake from State Farm | Actor portraying iconic character |
| Birth | Born July 1990, Chicago, Illinois | Age and origin of actor |
| Education | Studied theater, Webster University’s Conservatory | Formal acting training |
| Early Career | Minor roles in Criminal Minds, S.W.A.T., Innocent | Early acting experience |
| Breakthrough Role | Became Jake from State Farm in 2020 | Career defining moment |
| Original Jake | Jake Stone, real State Farm employee, 2011 | First cultural icon |
| Net Worth 2025 | Estimated $8 million | Financial success from role |
| Salary per Commercial | $10,000–$15,000 per national ad | Income streams |
| Contract | Long-term State Farm contract, renewals | Steady earnings |
| Brand Endorsements | State Farm, merchandise, social media deals | Extra revenue sources |
| Assets | Los Angeles home, real estate, investments | Property holdings |
| Lifestyle | Maintains private life, fitness, travel | Balanced public image |
| Social Media Influence | Instagram following, behind-the-scenes content | Audience engagement |
| Pop Culture Impact | Memes, Halloween costumes, catchphrases | Cultural relevance |
| Character Evolution | From humorous commercial to central marketing figure | Role development |
Who Is Jake from State Farm?
jake from state farm net worth, is a fictional character representing the insurance agent in State Farm’s advertising campaigns. Initially portrayed by Jake Stone, a real State Farm employee, the character was reimagined with Kevin Miles in 2020. The versatile, relatable figure now appeals to a wider audience. Jake from State Farm was originally introduced in 2011 in a commercial about a husband making a late-night insurance call, quickly becoming a cultural icon. From a simple ad to one of the most talked-about campaigns in TV advertising history, Jake cemented his place in pop culture.
How Did Jake Get Rich?
The original Jake, Jake Stone, made roughly $10,000 for his commercial appearance. Kevin Miles, the current Jake, reportedly earns $10,000–$15,000 per ad, with financial gains tied directly to his role. State Farm aimed to refresh the campaign for a modern audience, and Kevin’s charisma made him a perfect fit. His contract, reportedly between $500,000–$1 million annually, has increased with renewals. Commercial actors with iconic status often negotiate performance bonuses, royalties, and re-use fees. Super Bowl appearances add one-time payments between $100,000–$250,000, demonstrating how Miles’ income and net worth grew steadily over the years.
The First Jake: Jake Stone
Jake Stone wasn’t a professional actor, but a real State Farm employee from Bloomington, Illinois. Cast through an internal call, he delivered the viral line, “Uh, khakis,” in 2011. The commercial made him an overnight sensation, but his net worth stayed modest at roughly $100,000. After fame, he returned to regular work and later became a bartender, making cameo appearances in the revamped 2020 commercial featuring Kevin Miles.
The Current Jake: Kevin Miles
Kevin Miles, born July 1990 in Chicago, Illinois, studied theater at Webster University’s Conservatory of Theatre Arts. Before becoming Jake, he worked regular jobs while pursuing acting dreams, including minor roles in S.W.A.T., Criminal Minds, and Innocent. Miles moved to Los Angeles with only $500 and lived in his car while attending auditions. His perseverance led to the big break in State Farm commercials, allowing him to maximize financial opportunities.
Jake from State Farm Salary and Earnings
Kevin Miles reportedly earns $10,000–$15,000 per commercial, with annual income likely surpassing $1 million due to ongoing appearances, brand deals, and contract renewals.
Why is Jake Popular?
Jake from State Farm resonates due to humor, relatability, and memorable dialogue. His simplicity, meme potential, and catchphrase “Uh, khakis” made him a pop culture figure, Halloween costume favorite, and effective brand mascot.
How Old is Jake?
Jake from State Farm was conceived in 2011, making him over a decade old. The character represents a timeless, helpful insurance agent.
Education
The educational background of Jake is not explicitly detailed in commercials, focusing primarily on his role as an insurance agent.
Career
Jake from State Farm’s career revolves around his role as a knowledgeable, helpful insurance agent and has become a staple in State Farm’s marketing campaigns, representing a successful brand mascot creation.
Major Projects
Jake’s major projects include appearing in various State Farm commercials, reinforcing the company’s branding as a reliable, accessible insurance provider.
Current Activities
Currently, Kevin Miles continues to portray Jake, appealing to Gen Z and millennials while expanding the character’s reach in marketing campaigns.
Sponsorship
Jake from State Farm is exclusively sponsored by State Farm, promoting their insurance products and services.
Origin of the Character
The original concept featured a simple, relatable, down-to-earth guy embodying trust, reliability, and humor, making the line “What are you wearing?” memorable.
Kevin’s Rise to Stardom
After stepping into the role, Kevin Miles appeared with celebrities like Patrick Mahomes, Aaron Rodgers, and Drake, skyrocketing his recognition as a commercial actor.
Brand Endorsements
Kevin Miles leverages his fame for brand partnerships, social media collaborations, and paid public appearances, primarily representing State Farm.
Comparison Between Jake Stone and Kevin Miles
The original Jake, Jake Stone, introduced in 2011, had a net worth of $100,000, while Kevin Miles, introduced in 2020, holds around $5 million, showcasing a more lucrative, professional career trajectory.
Power of Branding
State Farm’s consistent humor and character use made Jake synonymous with trust, increasing brand recall and giving the company a human touch in a competitive industry.
Social Media Influence
Kevin Miles’ strong social media presence, with 800,000 followers by 2025, creates additional income streams, expanding the value of Jake from State Farm beyond commercials.
Other Acting Roles
Before State Farm, Kevin Miles appeared in shows like Criminal Minds, S.W.A.T., and Innocent, gaining experience and demonstrating perseverance in acting.
Lifestyle & Personal Life
Miles leads a private life, enjoys fitness, travel, and family time, while balancing work-related content and personal interests, maintaining a clean, approachable image.
Lessons from Jake’s Success
Jake’s story teaches opportunity, persistence, and the value of unexpected success, from Jake Stone’s one-time shot to Miles’ steady climb.
Future Projects
Kevin Miles may expand into film, television, voice acting, or personal brand ventures, potentially raising his net worth to $10–12 million by 2027.
Career Highlights
Miles’ career trajectory changed with State Farm in 2020, leading to Super Bowl commercial appearances and collaborations with stars like Arnold Schwarzenegger and Caitlin Clark.
Other Ventures
Miles leveraged fame for additional income, including brand partnerships, merchandising, and social media monetization, earning $500,000+ annually beyond commercials.
Assets & Investments
Miles purchased a Los Angeles home for $1.8 million in 2021. His investment portfolio likely includes stocks, possibly cryptocurrency, and merchandising revenue, maintaining long-term financial security.
Net Worth Projections
Analysts project Miles’ net worth could reach $10–12 million by 2027, depending on the longevity of the State Farm campaign and potential acting expansions.
Why It Matters
Kevin Miles represents a rare commercial actor success story, showing how single roles can lead to cultural relevance and long-term financial rewards, validating State Farm’s strategy in creating mutually beneficial results.
FAQs about Jake
What is the net worth of the actors who played Jake?
Jake Stone ~$100,000; Kevin Miles ~$8 million.
Why was the character rebooted?
To modernize for Gen Z and millennials.
Original commercial impact?
Viral, boosting State Farm brand recognition and memes.
What does Jake represent?
Helpful, reliable insurance agent.
How has the character evolved?
From humorous ad to central figure in marketing campaigns.
Who is the current Jake?
Kevin Miles, replaced Jake Stone in 2020.
Jake’s net worth 2025?
~$5 million.
Kevin Miles per commercial?
$10,000–$15,000.
Original Jake a real employee?
Yes, Jake Stone in 2011.
Kevin Miles acts elsewhere?
Yes, in Criminal Minds, S.W.A.T., Innocent.
Conclusion
Jake from state farm net worth demonstrates the power of effective advertising. From a casual insurance ad to a global pop culture phenomenon, the character boosted State Farm’s brand and built a real-life career for Kevin Miles. His story proves that ordinary roles can lead to extraordinary success. With Miles’ net worth at $8 million, it highlights the attainable wealth through opportunity, smart financial management, and consistent exposure. The Jake phenomenon exemplifies how commercial actors can achieve substantial wealth with strategic career planning.